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The curse of creativity – a webinar by Hugh Dellar

Dear Colleagues,

IATEFL Poland and Hugh Dellar, teacher, trainer, and materials writer,

have the pleasure to invite you to the webinar:

The curse of creativity

which will take place on Wednesday, 19th of June 2024, from 20.30 to 21.30 CET.


The concept of creativity casts a long shadow across the world of EFL. All too often, from the moment we first set foot in the classroom, we are encouraged to become more creative as teachers and to creatively adapt classroom material; we are urged to foster creativity in our learners and told not to let our correction interfere with their creative communication.

In this talk, I shall be critiquing the peculiar construct of creativity that we seem to be so in thrall to. I shall suggest that in all areas of human endeavor it is actually the routine, the formulaic, the predictable and the mundane that underpin the creative process. This is as true for classroom practice as it for language use and thus has serious implications for teachers, trainers and materials writers.

I will consider – through relevant anecdotes and personal experiences – the chaos that the pursuit of creativity can wreak on classes, making particular reference to activity and exercise types, language goals and error correction.

I will then move on to counter such well-intentioned waywardness by reasserting the importance of repetition and of the everyday. I believe that both should be central pillars in any methodology that aims to help teachers prepare students for the real world. Indeed, I also aim to persuade those in attendance that true creativity is impossible without this.

The talk will be rooted in my own classroom work and will be illustrated with plenty of practical examples.

During the webinar all participants will be provided with a certificate of participation, which they will be able to download.

IATEFL Poland members have priority of registration for this webinar.

Do not delay. The number of participants is limited.

Professional profile

Hugh Dellar


Hugh Dellar is a London-based teacher and teacher trainer
with over twenty-five years’ experience in the field.

He has taught all ages and levels, both in the UK and also in Indonesia, where he lived for four years. He worked for University of Westminster for 18 years but is now co-runs the online language school and training company www.lexicallab.com. He has co-authored two five-level General English series, Outcomes and Innovations, both published by National Geographic Learning, as well as one level of the high-school series Perspectives. His first methodology book, Teaching Lexically, came out via Delta Publishing in 2016. Most recently, he has worked on two levels of the new Pearson General English series, Roadmap.

Hugh has given teacher training and development sessions in over twenty countries including Brazil, Mexico, Peru, Argentina, Spain, Russia, Italy, Japan and Thailand. He has spoken on such wide-ranging topics as the nature of English as a Lingua Franca, the uses and abuses of corpora, approaches to teaching grammar and vocabulary, as well as many others.


On behalf of IATEFL Poland

Webinar organisers:

 Anna Rogalewicz-Gałucka
Chief Administrative Officer
Lucyna Wilinkiewicz-Górniak
Kraków Region
Representative Webinars’ Coordinator