Advertising as Cultural Reflection: Dissecting Advertisements for Academic Writing

Pamela Lynn Hoke


This workshop is designed as a short discussion and then activity demonstrating how advertisements can be used to improve students’ speaking, reading, and writing skills. Generally used for older students, advertisements are accessible and familiar, but for this activity, students must consider the advertisers’ motives and target audience, the ad’s dominate impression, and any fallacies, cultural myths/values, or political messages included.


Professor Lynn Hoke spent the last twenty-five years teaching and living in Southeast Asia and the United States. Her experience comprises a broad range of EAP and ESP classes. She has taught American, British, and World Literature, introductory and advanced composition, as well as courses in EFL, EAP, and ESP in colleges and universities in the U.S. and abroad.

Presentation Details

Type of presentation: Workshop
Presentation is for: General audience
Presentation focuses on: Tertiary education
Presentation Coding: General (GEN) Non-Commercial
Speaking on behalf of a publisher, examination board, or commercial organisation? No

Scheduled for

Date: Sunday, 2022-09-18, 11:30 - 12:30
Place: Lecture Hall 4.13